Two recent books look at the creative aspects of advertising Miami Herald, FL - ... to traditional advertising , he also discusses guerrilla marketing and other under-the-radar methods that are requisite elements of modern business promotion. ...

Scharrer Advertising launches new campaign for BSG (Africa) Bizcommunity.com, South Africa - Their marketing strategy is underpinned by the concept The Difference, and ... black, to set the campaign apart from IT business and consulting advertising. ...

On Advertising : Swearing off harmful fare International Herald Tribune, France - ... The recommendations are linked to a broad advertising and marketing code that the ... the world by self-regulatory organizations in the advertising business as the ...